Our Process
The core of our process is goal-based.
When you set tangible, measurable goals at the start of the development process, the entire project is structured for success. We maintain that structure and focus throughout every project—from beginning to end.
We don’t just listen. We don’t just talk. We collaborate.
You know your products, services and customers inside and out. We know how to develop brilliant marketing materials to achieve goals. Our shared expertise will be merged through back and forth collaboration that uncovers key messages, identifies target audiences, defines clear goals, and turns marketing challenges into business opportunities.
Our Core Values
Embrace the big picture.
Every day is a blessing and an opportunity. Understanding that we each have the opportunity to leave a positive impact on the world around us can’t be understated. So let all of our work and interactions be things we can be proud of today, tomorrow and twenty years from now.
Make clients’ lives easier.
Making the entire project process as smooth and easy as possible for clients is one of our primary goals. Your work is challenging enough, so we pride ourselves on:
- Being clear in communication.
- Being available for dialog. (Be it in person or via e-mail, telephone, text-message or video conference, we can be available to discuss projects however and whenever you need us to be.)
- Staying within budget. (As long as the parameters of the job don’t change, neither will the cost.)
- Meeting every deadline. (Once we develop a schedule, we stick to it.)
Produce spectacular work.
- Work that meets predetermined goals while exceeding expectations.
- Work that informs.
- Work that educates.
- Work that inspires.
Organizations look to us for a variety of graphic design and marketing needs, from designing and implementing web sites and e-newsletters, to developing an identity package (logo, letterhead, business cards, envelope, etc.), to crafting key messaging including tag lines, mission statements and so-called “elevator speeches”. Any message to be conveyed via printed, digital or face-to-face means is something we can help you develop.
Who will benefit from working with us?
Any company, non-profit, educational institution, medical or professional organization, or service-based group that needs to create materials to communicate who they are, what they do, or how they do it would benefit from contacting Cryst Design Communication.
A few examples of organizations that would benefit from our services
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Small and medium-sized companies that have a marketing department, but lack the in-house staff to create or implement innovative marketing pieces themselves are a perfect fit for Cryst Design. We can provide a fresh perspective on your plans while implementing them for you with our award-winning graphic design team.
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Entrepreneurs who are launching a new venture and need to develop an identity and voice for their company. We can help you identify key messages and create an identity that will attract customers.
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Older companies that are looking to freshen their identity or venture into new areas, like developing their first web site or sales brochure. We can help you identify weaknesses in your existing brand and get you up-to-date with modern ways to communicate with your customers.
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Professional sports teams and athletic departments at colleges and universities. For college athletes, recruiting and public perception are both strongly influenced by how your athletes are portrayed—we can help you refine or create your athletic brand. Similarly, professional sports teams can update how they are connecting with fans and customers through innovative brand touchpoints including dynamic social media engagement, promotional e-mails and fan-focused online marketing. As an avid sports fan and participant, the president of Cryst Design Communication is passionate about sports branding and marketing.
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Any company that is new to using visual communication as a primary way to differentiate their brand. Companies that have been producing the same materials through the same channels for many years could use a refreshing new perspective on how to get their clients and customers attention.
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